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Volume 24 , Issue 4
July/August 2004

Instant Gratification . . . Not So Fast

Guest Editorial

PMID: 15446400

I recently had a very interesting conversation with a wonderful human being. Here is the story. I requested information about tooth whitening products and treatment methods from a well-known “cosmetic” dentistry company. The regional sales manager met with me and gave me much information about all of the products they offered. He really seemed to know his product line. He had a well-scripted presentation— intending, of course, to motivate me to purchase their whitening products for my patients. He even guaranteed patients could see an eight-shade change on the Vita scale after whitening.

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